Shopify's native B2B suite has matured into a serious enterprise tool but getting it right requires more than flipping a switch. Custom buyer portals, company-specific pricing, net payment terms, multi-location account structures, and ERP integrations that don't break under volume. We build the architecture, the custom logic, and the integrations that make Shopify Plus B2B work the way your wholesale operation actually runs.
Most agencies configure Shopify's out-of-the-box B2B features and call it done. That works for simple wholesale. It doesn't work for brands managing hundreds of wholesale accounts, complex pricing tiers, custom order workflows, ERP-driven inventory, and sales reps placing orders on behalf of buyers.
SeedCMS builds Shopify Plus B2B operations end to end from buyer portal UX to backend integrations with NetSuite, SAP, and custom ERPs. We've shipped B2B for brands that run DTC and wholesale from the same Shopify Plus instance, and we know exactly where the platform's native capabilities end and custom development needs to begin.
We start with your most critical workflow. The roadmap scales from there.
Just the beginning, as custom apps, workflows and Sales-Rep functionality are just the beginning of what we can build for you.
Company accounts, multi-location buyers, and role-based access built to your org structure. Sales reps can place and manage orders on behalf of accounts natively.
Volume-based pricing, customer-specific price lists, net payment terms, and purchase order workflows all handled in Shopify Plus without bolted-on workarounds.
Bidirectional sync with your ERP, OMS, and 3PL. Real-time inventory, order status, and customer account data flowing between Shopify Plus and your backend systems without manual intervention.
How we run an Agentic Commerce engagement. Sequenced so each phase de-risks the next.
Map your wholesale operation. Account structure, pricing logic, payment terms, order workflows, and the backend systems Shopify needs to talk to. We document the requirements before a line of code is written.
Define what Shopify Plus handles natively, what requires custom Shopify Functions or Checkout Extensibility, and what needs a custom app or integration layer. No over-engineering just the right solution for your complexity.
Buyer portal, pricing logic, checkout customizations, and ERP integration built in parallel by a senior team. Clean, maintainable code with Shopify's API versioning standards baked in from the start
Connect your ERP, OMS, and 3PL. Bidirectional sync tested against real order volumes, edge cases mapped, and failure modes documented before go-live.
End-to-end QA across account types, pricing scenarios, and order workflows. We test with your actual wholesale accounts and order data, not synthetic fixtures
Phased go-live with your sales team and wholesale accounts. Post-launch hypercare, monitoring, and a clear path to ongoing retained support as your B2B operation grows.
Tools and partners we deploy on Agentic Commerce engagements. Certified, integrated, and chosen on purpose.
The questions we get about Agentic Commerce before brands sign. If yours isn't here, ask us directly.
For most brands, yes Shopify Plus now handles company accounts, customer-specific pricing, net payment terms, purchase order workflows, and multi-location buyers natively. Where native features fall short for your specific model, we build the gap with custom Shopify Functions or a private app. Most clients end up consolidating DTC and wholesale onto a single Shopify Plus instance, which reduces operational overhead significantly.
Yes this is one of Shopify Plus's strongest capabilities and one of the most common architectures we implement. Buyers see a personalized, account-specific experience with their pricing and terms, while your DTC storefront runs unchanged on the same platform. Inventory, orders, and product data are unified across both channels.
Through Shopify's native price lists for customer-specific and volume-based pricing, extended with custom Shopify Functions where your logic exceeds what price lists can handle for example, negotiated line-item discounts, conditional free shipping thresholds, or contract-based pricing with expiry logic. We've built pricing engines for brands managing hundreds of wholesale accounts with distinct rate structures.
Yes ERP integration is almost always part of a B2B engagement. We build bidirectional connectors for NetSuite, SAP, and custom ERPs, syncing product data, inventory, orders, customer accounts, and pricing. We use Gadget for complex integration logic where appropriate, and build direct API connectors where a lighter solution fits. All integrations are built to Shopify's API versioning standards so they don't break on platform updates.
With our Native custom tooling, yes. SeedCMS supports sales rep order management reps can log in, switch between assigned company accounts, and place or manage orders on their behalf. Where your rep workflow requires additional logic custom approval flows, draft order management, or CRM integration we build that on top of the native foundation.
Yes B2B migrations are a core part of what we do. We've moved brands from Magento, custom-built wholesale portals, and legacy ERP-driven ordering systems to Shopify Plus. We handle data migration for accounts, pricing, order history, and product catalogues, with redirect strategy and SEO preservation included as standard.
30-minute intro call. No deck, no sales theater just senior people, your roadmap, and an honest answer on whether we're the right fit.
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