Storefront UX
End-to-end commerce UX PDP, PLP, cart, checkout, navigation, search with the conversion math built in from the first wireframe.
- PDP / PLP / Cart UX
- Checkout flow optimization
- Mobile-first by default
- Built with CRO logic embedded
UI/UX Design
Design that converts. Motion that earns the bandwidth.
Storefronts, dashboards, and brand systems calibrated to your voice and your funnel. Research-led, prototype-driven, shipped to spec with an engineering team that builds what design ships, not a parallel-universe approximation of it.
The work
Design that ships exactly as designed.
Most agency design is a beautiful Figma file that quietly compromises in development. Spacing drifts. Motion gets dropped. Edge states never get drawn.
Seedcms is design and engineering on the same team. Designers spec components knowing how they'll be built. Engineers ship pixels knowing what the design system says. Nothing is lost in handoff because there isn't a handoff.
Storefronts, dashboards, brand systems, design ops. Calibrated to your voice, instrumented to your funnel.
What's included.
What a UX & Interface Design engagement covers the scope, the deliverables, and the operational reality of shipping each piece.
Brand & design systems
Component libraries, design tokens, typography systems, and the documentation that lets your team ship new surfaces without re-litigating brand decisions.
- Figma component libraries
- Design tokens (CSS variables)
- Voice + typography systems
- Storybook documentation
Motion & prototyping
Motion that earns the bandwidth it costs. Lottie, CSS, WebGL where it actually moves the needle not because the deck looks better with it.
- Lottie + CSS keyframes
- Framer / Rive prototypes
- WebGL when the brand demands it
- Performance-budgeted motion
Our approach.
How we run a UX & Interface Design engagement. Sequenced so each phase de-risks the next.
Research
Quant + qual where it fits the question. Funnel data, session recordings, customer interviews. We start from what's actually broken, not what's fashionable.
Concept
Three directions, not seven. We narrow fast and commit. Each direction includes the design system implications so we're choosing a future, not a mood.
System
Components first, pages second. The design system gets built and documented before any single page goes to a stakeholder review.
Prototype
High-fidelity prototypes in Framer or Rive for the surfaces where motion or interaction is load-bearing. Click-throughs in Figma where they're enough.
Hand-off
Spec'd to the engineering team that's going to build it. Tokens in CSS variables. Components in Storybook. Edge states drawn. No handoff calls about hover states three weeks after launch.
Iterate
Design isn't done at launch. Post-launch CRO and behavioral data feed back into the design system. Versioned, documented, kept current.
0
Storefronts designed
Apparel, beauty, consumer, entertainment0
Conversion lift on redesigned PDPs
Average across last 8 launches0
Design sprint turnaround
When the calendar demands it—
Figma + Storybook hand-off
Engineering-ready, every timeStack we trust.
Tools and partners we deploy on UX & Interface Design engagements. Certified, integrated, and chosen on purpose.
Honest answers.
The questions we get about UX & Interface Design before brands sign. If yours isn't here, ask us directly.
How much research goes into each project?
As much as the question demands. For a focused PDP redesign, maybe a week of session-recording review and a funnel diagnostic. For a full storefront rebuild, two to three weeks of customer interviews, surveys, competitive audit, and quant baselines.
We don't run research theater if the data already tells us the answer, we skip the discovery phase and ship faster.
Is good design measurable?
The parts that matter for commerce, yes. We measure design against funnel metrics PDP-to-cart, cart-to-checkout, search exit rate, time-to-add before and after launch. Across our last eight PDP redesigns the average conversion lift is over 40%.
Brand work is harder to quantify in the short term but we measure it indirectly through repeat-purchase rate and direct-traffic share.
Brand systems or just UI?
Whichever we need. A point-fix on a PDP doesn't need a brand system overhaul. A full re-platform usually does.
We can do brand identity work end-to-end voice, type, palette, motion language, photography direction or we can work inside an existing system you've already invested in.
Can you work with our existing dev team?
Yes. We hand off in a format your engineers will actually want to consume tokens in code, components in Storybook, prototypes that link to production-ready specs. We do a hand-off week with the team that's going to build it.
Do you do motion / 3D / interactive work?
Yes when it earns the bandwidth. Lottie for UI motion, Framer / Rive for richer interaction, WebGL for the cases where it's the brand. We work to performance budgets so the brand experience doesn't blow up Core Web Vitals.
What's your engagement model for design?
Project-based for defined builds (theme designs, redesigns, brand systems). Monthly retainer for ongoing design work alongside development new campaigns, landing pages, ops dashboards, evolution of the design system.
Let's build
Tell us where you want commerce to go.
30-minute intro call. No deck, no sales theater just senior people, your roadmap, and an honest answer on whether we're the right fit.
Book an intro call