Client Anastasia Beverly Hills
Industry Beauty · Skincare
Platform SFCC → Shopify Plus
Timeline 120 Days

Anastasia Beverly Hills

ABH migrated from Salesforce Commerce Cloud to Shopify Plus schemas, customers, orders, and a stack of native features just in time for BF/CM. A rapid, senior-led re-platform engineered for agility, scale, and zero downtime.

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Anastasia Beverly Hills
Platform Salesforce Commerce Cloud Shopify Plus
Services
  • Shopify Plus Storefront 2.0 Development
  • Data & App Migration
  • Global-e Integration
  • Custom App Development
Engagement

Dedicated PM + dev squad

Senior team assisted a seasoned ABH team for a smooth transition to Shopify Plus

The brand

Beauty Staple

Renowned for its influential presence in the beauty industry, Anastasia Beverly Hills (ABH) partnered with SeedCMS to undertake a significant digital transformation. Building on its legacy of redefining beauty norms, ABH trusted our team with the intricate task of migrating their business operations from SFCC to Shopify Plus. This collaborative effort involved seamless technology integrations, meticulous data migration, and the creation of a tailored theme, collectively ushering ABH into a new chapter of digital sophistication.

Noteworthy features.

Custom-built systems that pulled cart engagement, loyalty mechanics, and shoppable content out of third-party apps and into native Shopify Metaobjects.

01

Seamless in-cart free samples

An AJAX cart add-on that lets customers choose complimentary samples at checkout intuitive, on-brand, and engineered to lift engagement and repeat purchase rates without bolting on another app.

02

Threshold-gated GWP

A loyalty- and threshold-gated Gift With Purchase engine built natively on Shopify Metaobjects. Tiered rewards unlock at checkout no third-party app required, no engagement lost.

03

Custom Pallette Builder

The SeedCMS Development team created a custom storefront bundle builder for the required "Build a Palette" feature, including front end and discounting requirements seamlessly integrating with their backend system.

The challenge, and the move.

Tackling the challenge of this complex migration demanded a strategic and experienced approach. Our seasoned development team conducted a comprehensive assessment and discovery of both platforms, meticulously mapping data structures and identifying potential roadblocks. Drawing on our extensive e-commerce system knowledge, we engineered a tailored migration strategy that encompassed data transformation, custom code adaptation, and seamless third-party tool integration.

The challenge

Transitioning from SFCC presented a multifaceted technical challenge.

The migration encompassed complex data mapping, transforming data structures, and ensuring data integrity across platforms. Integrating custom functionalities and third-party applications further added to the complexity. Navigating these technical intricacies while minimizing disruptions to daily operations required meticulous coordination and a deep understanding of both platforms' architecture.

The solution

A 120-day cut-over to Shopify Plus, senior-led from day one.

Drawing on our extensive e-commerce system knowledge, we engineered a tailored migration strategy that encompassed data transformation, custom code adaptation, and seamless third-party tool integration.

With UI/UX and branding crafted by our partner, Hello Elva, SeedCMS developed a bespoke theme and front-end experience that seamlessly brought the brand’s vision to life.

Our process involved rigorous data validation and exhaustive testing at every phase of the build. We devised and executed a precise migration plan, minimizing operational downtime and safeguarding data accuracy. Close collaboration with the ABH team ensured uninterrupted business continuity throughout the migration process.

With our technical depth, platform experience, and collaborative approach, we adeptly navigated the migration complexities. Our streamlined execution not only upheld data integrity but also positioned ABH for an optimized Shopify Plus environment, propelling their digital journey forward with certainty.

Other brands we ship for.

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Full Support For A Nutrition Staple

Orgain, a pioneer in organic nutrition products, originally partnered with SeedCMS to migrate from Magento. Driven by a commitment to excellence and customer satisfaction, Orgain sought to transition its e-commerce platform from Magento to Shopify Plus.

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Kate Somerville BEAUTY
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A skincare icon, replatformed in 30 days.

Celebrated for its groundbreaking skincare solutions and commitment to radiant results, Kate Somerville aimed to enhance their presence through a meticulous migration process, transitioning seamlessly to a Shopify Plus just in time for BF/CM.

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Golf Wang
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In the realm of fashion, Golf Wang stands as an emblem of creativity, bearing the distinctive imprint of its founder, Tyler, the Creator. Leaning into their status as a cultural icon, Golf Wang embarked on a digital evolution in partnership with our team at SeedCMS.

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Design Essentials BEAUTY
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From B2B to D2C, we covered it.

Design Essentials partnered with SeedCMS to elevate its digital experience and streamline how customers discover, shop, and engage with the brand. With a complex catalog spanning multiple hair types and concerns, the team needed a modernized Shopify Plus foundation that improved performance, simplified product discovery, and strengthened both D2C and B2B operations.

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Anastasia Beverly Hills BEAUTY
Anastasia Beverly Hills

Large Scale SFCC Migration

Renowned for its influential presence in the beauty industry, Anastasia Beverly Hills (ABH) partnered with SeedCMS to undertake a significant digital transformation. Building on its legacy of redefining beauty norms, ABH trusted our team with the intricate task of migrating their business operations from SFCC to Shopify Plus.

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