Client Stussy
Industry Apparel · Accessories
Platform Magento → Shopify Plus
Timeline 90 Days

Stussy

A California, replatformed to Shopify Plus

SeedCMS facilitated a seamless migration from Stussy's previous platform to Shopify Plus, ensuring minimal disruption to its operations. The transition empowered Stussy with advanced features and enhanced customization options, allowing the brand to showcase its unique aesthetic and connect with its global audience more effectively.

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Stussy
Platform Magento Shopify Plus
Services
  • Shopify Plus Storefront 2.0 Development
  • Data & App Migration
  • Ongoing Performance & Maintenance
  • Internationalization
Engagement

Dedicated PM + dev squad

Senior team, custom integrations and PIM/Product Upload Tool.

The brand

An Icon in the space, and a favorite of all of ours.

Stussy, an iconic name in streetwear fashion, collaborated with SeedCMS to embark on a digital transformation journey. Renowned for its pioneering designs and cultural influence, Stussy sought to elevate its online presence by migrating its e-commerce platform to Shopify Plus. This strategic partnership aimed to enhance user experience, improve operational efficiency, and position Stussy.com for sustained growth and innovation.

Noteworthy features.

Custom-built systems that pulled cart engagement, loyalty mechanics, and shoppable content out of third-party apps and into native Shopify Metaobjects.

01

Internationalization

Managing 7 International storefronts, SeedCMS created custom tooling for the Stussy team to reduce time to live for Products, Blog Posts and Lookbooks

02

Product Upload

SeedCMS created a custom Product Upload tool to simplify product management for the team, seamlessly integrating with the backend systems.

03

Custom 2.0 Theme

A Custom built Storefront 2.0 theme that gives ultimate flexibility along with pixel-perfect design standards.

The challenge, and the move.

To address Stussy's challenge of managing high traffic volumes during product drops, SeedCMS recommended migrating Stussy.com to Shopify Plus, a platform renowned for its scalability and reliability. The transition to Shopify Plus provided Stussy with a robust infrastructure capable of handling surges in traffic without compromising performance or user experience.

The challenge

Stussy faced a formidable challenge as its popularity surged, particularly during highly anticipated product drops.

The existing e-commerce platform, Magento, struggled to cope with the immense traffic spikes during these events, resulting in sluggish performance, website crashes, and frustrated customers unable to complete purchases. This inability to handle the high volume of traffic not only tarnished Stussy's reputation but also led to missed sales opportunities and diminished customer satisfaction.

The solution

SeedCMS worked closely with Stussy's team to customize the Shopify Plus storefront, optimizing it for speed and efficiency.

Additionally, SeedCMS implemented advanced caching mechanisms and server configurations to ensure seamless performance during peak traffic periods.

The SeedCMS team also developed a tailored strategy for product drops, leveraging Shopify Plus's built-in features and custom app development to implement queuing systems and manage inventory levels effectively. This approach not only alleviated the strain on the platform during high-demand events but also enhanced the overall shopping experience for Stussy's customers.

By migrating to Shopify Plus and implementing strategic optimizations, Stussy.com was able to successfully navigate high traffic volumes during product drops, ensuring a smooth and enjoyable shopping experience for its loyal fan base.

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