Migrating platforms at Golf Wang's scale demanded both technical prowess and strategic execution. The undertaking required a comprehensive overhaul of the website's architecture, encompassing intricate data mapping, custom code adaptation, and seamless integration of existing functionalities.
Dedicated PM + dev squad
Senior team, custom integrations and PIM/Product Upload Tool.
In the realm of fashion, Golf Wang stands as an emblem of creativity, bearing the distinctive imprint of its founder, Tyler, the Creator. Leaning into their status as a cultural icon, Golf Wang embarked on a digital evolution in partnership with our team at SeedCMS. Renowned for its eclectic style and visionary presence, Golf Wang sought to elevate both their online and in-store experience, culminating in the complex migration from BigCommerce to Shopify Plus.
Custom-built systems that pulled cart engagement, loyalty mechanics, and shoppable content out of third-party apps and into native Shopify Metaobjects.
Super VIPs and loyal customers gained access to an exclusive gift at Golf Wang’s Camp Flog Gnaw Festival - a complimentary pair of custom Converse x GOLF shoes alongside their event tickets. This unique offering added an extra touch of personalization to their festival experience that required a custom app to pull off.
SeedCMS created custom microsites and integrations for worldwide purchase of all of the Tyler, the Creator albums since 2019.
A Custom built Storefront 2.0 theme that gives ultimate flexibility along with pixel-perfect design standards.
Ticketmaster faced the obstacle of accurately collecting customer shoe sizes, a crucial requirement for their custom-made shoe collab.
Ticketmaster faced the obstacle of accurately collecting customer shoe sizes, a crucial requirement for their custom-made shoe collab. With a diverse customer base, obtaining precise sizes became complex. Additionally, as Converse was crafting the custom shoes, detailed size runs were essential. This meant coordinating accurate size information to align with Converse's customization process, adding further complexity to the challenge.
This app served as a centralized repository, facilitating seamless coordination among different aspects of the customization process.
We also developed an intuitive front-end login interface exclusively for Super VIPs. This interface enabled customers to easily verify their identity using their ticket number and associated email address. To maintain fairness and accuracy, an intricate system prevented the reuse of ticket numbers after they were utilized.
Customers were also given the ability to choose their desired shoe size and provide shipping information through the interface, elevating the personalization factor of the customer experience and aligning seamlessly with the festival's premium offering.
Behind the scenes, we ensured the efficient operation of its database, exporting all relevant data to the client's system through a scheduled cron job. This automated process streamlined data exchange, minimizing delays and enhancing overall efficiency.
This collaboration with Ticketmaster, Converse, and Golf Wang set a new standard in festival customization, showcasing our commitment to excellence in technology-driven experiences.
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